Before you publish: make the product clear

1. Name the person you help. Write down who your product is for and the task it helps them finish. Start with one concrete use case.
2. Write a useful tagline. Say what the product does in plain language. “Turn meeting recordings into action items” tells a reader more than “The future of productivity.”
3. Check the website and first-use flow. Open your public URL, try signup or the demo, and check that pricing and access requirements are easy to find. Have a way for a new user to contact you.
4. Prepare media that shows the product. Use a recognizable logo and screenshots or a short demo of a real task. Remove private customer information from anything you publish.
5. Choose what you want to learn. Your first goal might be five useful conversations or understanding where people stop during signup. Treat that as a target for your experiment, not a promised result.

Build and review your listing

• Use the correct product name and website URL.
• Explain the problem, what the product does, and who will find it useful.
• Select relevant categories and check that media loads and is readable.
• Review autofilled text against your actual product. Edit unsupported claims or outdated details.
• Check that your website explains whether the product is free, paid, or requires an account.

On llaunch, Free publication needs neither a website badge nor upvotes on other products. Read how launching on llaunch works or compare the optional upgrades on Pricing.

During launch week: share with relevant people

1. Publish and open the public page. Check the description, media, and Visit link as a reader would. Keep the public URL ready to share.
2. Write a short announcement. Explain who you built for, the problem you are trying to solve, and one question you would like feedback on.
3. Pick places where the product fits. Start with existing readers or a relevant community. Check community rules before posting, and participate in the conversation around your launch.
4. Be available for questions. Answer specific questions and record points of confusion. People asking for the same explanation can reveal something missing from your listing or website.

If you submit to other launch sites or directories, check their eligibility, costs, and schedules individually. A submitted application is not an approved listing.

After launch: measure and improve

• Check listing views and website visits. Use your llaunch dashboard to understand interest in the public page and traffic leaving for your website. Views, votes, and visits describe different actions.
• Check registrations and purchases separately. Those happen on your product, so use your own analytics to measure them. Add campaign attribution where your analytics supports it.
• Review the questions you received. Improve the tagline, demo, onboarding, or pricing explanation based on specific confusion.
• Decide what to try next. Keep a note of the audience, announcement, channel, and result. Change one part of the next experiment so you can learn from it.

Your published page stays in the product directory after launch week. Keep the description and links accurate as the product develops.

A useful launch gives you something to learn

Publishing is one step in reaching people. llaunch does not guarantee feedback, traffic, search rankings, AI recommendations, or sales. Use the launch to make your product easier to understand and to test how relevant people respond.